Meghan Sweeney
About
Meghan can be best described as a “woman who wears many hats.” After spending over 5 years creating and executing organic and paid content strategies for companies as small as 11-person start-ups to corporations with over 20,000 employees - Meghan has a true passion for digital content creation. Her background in creative writing (her first book was published before she graduated high school) has given her a keen insight into how to tell a story for a brand, how to connect with an audience, and how to authentically honor the voice of a client. When she’s not dreaming up new ways to create content, you can find her at the local movie theater with her movie club or getting in a daily run in Prospect Park (if you’re fast enough to catch her).
Writing Samples
Watermark
- Blizzard Entertainment confirms second LGBTQ ‘Overwatch’ character
- Chanel creative director Karl Lagerfeld dies at 85
- British YouTuber raises over 200k in gaming stream for trans charity
- WATCH: Out eSports player SonicFox wins eSport Player of the Year at The Game Awards
From 2018- 2019 I worked for an LGBTQ news magazine in Orlando, Florida. My role was to pitch and execute articles that targeted a younger demographic to help bring awareness to the publication. Each article was written in WordPress, using AP style per industry standard, and I utilized YoastSEO to help effectively optimize SEO strategy. Through my time there I was able to widen the Watermark audience demographic, bringing in a 40% increase in followers aged 25-30 on Facebook and Instagram.
SEEING DARKNESS
My first self-published novel, co-written with Carly Fowler and drawn by Savana Mayer. Seeing Darkness was written as a therapeutic tool for teenagers grieving and coping with loss for the first time. The novel pulled on my personal experiences with grief and I partnered closely with a Licensed Clinical Social Worker to ensure that the content was appropriate and could be used safely by a mental health professional. All proceeds for Seeing Darkness go directly to the Robert L. Sweeney Memorial Fund.
CHANNEL FREDERATOR - THE LEADERBOARD
- Rough Draft: Overwatch script for The Leaderboard, a YouTube channel owned/run by Channel Frederator
My role was to pitch and execute scripts in a timely manner - this sample is an example of my written work for the Leaderboard. I was tasked with pitching content topics that revolved around pop culture, specifically with a focus on topics related to gaming for an 18- 25-year-old demographic. For this project, I wrote about a character from the Activision/Blizzard first-person shooter, Overwatch. I was tasked with including sources to support my topic and applying real-time edits made by the Frederator creative team before the script went through the next stage in the content pipeline.
Social Media Samples
SMART AGE SOLUTIONS
The client base was Gen X and Millennial women aged 30-45. The brand voice was considered “casual but elegant.” This was one of my final projects for this client before I left the agency. The target of the giveaway campaign was to increase the brand's Instagram following by 20% and create brand awareness. I would frequently implement giveaways on Facebook and Instagram as a simple and efficient organic content strategy for this client.
The client was a long-standing family-owned jewelry store in New Orleans and all content was centered around the New Orleans/Metairie, LA area. Our first campaign for the client was to inform their followers/customers of the Best of New Orleans 2019 local business competition and encourage them to vote. The featured design above followed the success of the campaign. The client was particular about the tone of their brand voice, their goal was to ensure that the social media content sounded like it was coming directly from the family.
PREFERRED HOMECARE OF NEW YORK
Pitched, developed, and executed a series called “The People behind Preferred.” The goal was to reach an audience of home healthcare professionals aged 30-50 both male and female with an active interest in Home Health Aide work. All social media content through Preferred was created to celebrate company culture as a recruiting tool for potential Home Health Aides.
Organized, executed, and recorded company-wide events for Preferred Homecare of New York and utilized content to create engaging content with our follower base. Company content was created on a monthly basis and was a collaborative effort between myself and various internal teams at PHCNY.
Youtube Content
CHANNEL FREDERATOR - THE LEADERBOARD
Through my freelance script-writing work with Channel Frederator for their Leaderboard channel, I also provided voice-over narration for their videos. This is an example of my voice-over work. I utilize Adobe Creative Suite to capture and produce all audio/visual content.
THE COSMONAUT VARIETY HOUR
- Good Trailer, Bad Trailer - The Art Behind Trailers
- Drunk Video Game Lore - Kingdom Hearts
- Shrekvember - The Final Shrek
My role on the Cosmonaut Variety Hour started as a collaborating partner, with the intent to assist in the growth of the channel. Since joining the channel in 2016 with roughly 500 subscribers, the channel currently sits at a subscriber count of over 1.30 million. I oversee the development and execution of each video, ensuring content is published in a timely manner, and manage and engage with the 3,000+ member Discord.